Category: Uncategorized

Subscription Is For All Industries – Happy Holidays

Using this blog, costs me a small fee every month and it was easy to sign up for this. Software companies such as Informatica have moved to offer their data management solutions with pay as you go in the cloud or other subscription offerings. I signed up for Amazon Prime as it brings me access to their movies and fast delivery. What is  your story?

But what about retailers and brands of all industries? How can they move to recurring revenue with subscription offers? 

My first deal I made was the Glossy Box for my wife about two years back. It brings joy to my wife every month with you beauty products and it brings a yearly prepaid revenue to them. With most of these services, you can chose for different payment terms and contracts durations, which obviously have impact on the price.

Funny thing from the December box was the lip stick 💄 from “MDM Flow”. True in this case, MDM does not stand for master data management, but I found this funny, as MDM is one of the solutions I care about in my job and MDM is used by large brands in all industries to understand the relationships across customers, products, contracts, locations and more to drive better customer experience and much more.

Friends, please keep the flow in 2017 and happy holidays to all of you! 🌲🍾🌈

Tile – Testing the Internet of Things


My great colleague Thomas Brence sent me a cool Xmas gift, Tile Slim. The small chip claims to be “the thin powerful way to find your things”.

They offer three types of chips you can out in your wallet, tag to your key or travel luggage. You can also use the chip to find your mobile phone. I will starting using it now and will write more about my experience.

What has that to do with the Internet of Things (IoT)? I can recommend to read the blog from Rob Karel who explained this to his mom.

Shopofu’s Promise: Matching You with Brands that Suit Your Style

shopfou

Shopofu is announced to come in 2017. They started to follow and retweet me on social, which is nice. Their promise is to deliver hand selected fashion offers that match your style and deliver this to your mobile device for shopping. I tell you friends, I signed up to see how this will evolve.

Understanding my style definitly requires to learn about me and my behavior. Which styles and brands do I like? What pics and vidoes to I share? What are my click streams? What words do I search for?  Which orders do I return, which do I keep? This all will require collecting a lot data, and then connecting all the data the right way. This starts with information about me, my address, my houeshold, my social media, and then connecting this with information about fashion brands, products and looks. Will they be able to analyze my social pics to understand what I like?

Clearly the world of todays big data and master data solutions, provides the capabilities to solve all that.

I am not hesistant sharing my personal preferences and data with them, as long as they use is trustfully (data security is becoming more and more important) and they use it to deliver relevant offers too me.

Socks That Color Up Your Life 


A lot of people ask me about my socks. I do not leave house without colored socks. Here comes my new catch, which I found via Facebook: Jimmy Lion. I am sure this sponsored post was targeted on my social behavior. I follow and like several fashion brands and post content too. A proof point that digital targeting works. While some people in my home country (guess which) are very concerned about it, I appreciate this as the promotion was relevant to me. 👍👞

+++ added January 4, 2017 +++

I had to update this blog with a new chapter of the story. Please check our my video:

Thank you very much @Steffi, for the nice socks.

As she was able to understand my style and pereferences from behavior on Facebook, what potential does this have for any company selling and services and products? Only tricky thing is they have to collect a lot information, get customer permission and finally tranform this in actionable campaigns to win new clients or realize up sell potential.

Sun Glasses & Social Search

I cannot pass any sun glasses shop without trying on some glasses. Do you? My favorite brands in these days are Ferragamo, Moscot and Dolce & Gabbana. Tom Ford, RayBan in 2nd row.

Top left is a black matt D&G seen at Engelhorn shop Frankfurt airport. Exclusive product for this store, where the brand is not allowing to sell as mass via the web shop.

Thoughts?

A few hours after posting this I decided to add this update:

Facebook interaction delivered this feedback. I call this “SR – Social Reality” or “Social Search”. It has a notion of AR/ VR but with real feedback from my FB friends. FB? Not Snapchat? … I am soooo old school.

Rocket Man or Moon Raker

Inspired by my favorite business fashion brand Suit Supply and their fall winter campaign I took some pics at San Carlos Airport in California. Being a big fan of James Bond classics 🎥 I was thinking of Moon Raker with Roger More. By the way all things I were are delivered as look by their Box Service who communicates with me over WhatsApp.

PS: They don’t pay me for writing this. Maybe they should 😜, knowing about my social influence and potential network of new clients.

Like A Hussar

Definitely my next purchase. Chinos with braces, but letting them hang lose, combined with hussar boots. My current challenge is the boots from Ludwig Reiter are 1100 Euro and the pants are hard to find in my size in 106 or 36/36. Brands and retailers who are able to scan my blog       and social interactions for understanding my need using big data solutions, they would be able to send me an offer… do you think I will buy? 😜

Skull Style from the Box for Gents

Skull Style from the Box for Gents

Wearing two new accessories from my GentsBox subscription: The golden skull pin and the skull tie in blue. Do you like skull design? Most women are really liking it. I say, it works if you combine with more elegant pieces like my new west, and having a shirt with cuff links. What do you think? And there are other vendors who offer similar services. This service is nice but not super extravagant. I think I will cancel the 12 months deal.