Out now: My Q4 Column from Produktkulturmagazin

Everybody has a lot on their plates in the last quarter. Which is why I will not be beating around the bush at the end of the year, but getting down to brass tacks, as those without southern German dialects commonly say. And non-southern German for us southerners begins north of Frankfurt. If this offends you because you are one of these people, then I apologise profusely. You are missing out. Sitting in my accented Swabian glass house, I probably shouldn’t be throwing stones. Which is why I am writing here and not producing a podcast. A podcast? Dear Produktkulturmagazin, wouldn’t that be an idea for quickly capturing content and packaging it for easy consumption?

But back to language for the time being. Whenever I say my English is better than my German, the initial reaction of laughter is quickly followed by the question of whether it is as good as that of politician Günther Oettinger. I grin, simultaneously concealing my fury, and admit that I prefer to record my podcast in English rather than in German.

Dear reader, just be happy that I am writing to you here and not speaking to you in my Swabian dialect. The fourth quarter is the most important one of the year for software companies, often delivering in excess of 40 per cent of annual sales. Sometimes, you could be forgiven for thinking it’s a matter of life and death. Yes, often it’s about your job, your career, your family, your home, your ego.

Today however, it is all about what really counts – which I would like to explain to you using three examples. I don’t claim to have invented all this, but it helps me, and maybe you as well, just as a refresher.

Please check out my full column in English or German from “Produktkulturmagazin” below:

DPKM_04_2018_BensWorld

TPKM_04_2018_BensWorld

My Xmas Style Wishlist

I thought I leave the best for last and try to help inspire some people, looking for Xmas gifts for their husbands, boyfriends, dads or any men.

With those brands new are never wrong. Where to find it?

Zwiesel 1872 – Hommage Comète tumbler or go for the Bond whiskey tumbler: https://www.davidshuttle.com/cumbria-crystal-grasmere-double-old-fashioned-tumbler/

Canada Goose gloves ARTIC DOWN https://www.canadagoose.com/de/de/arctic-down-handschuhe-fur-herren-5159M.html?cgid=shop-mens-gloves#start=1&cgid=shop-mens-gloves

New Lucky Luke issue: (German titles): ein Cowboy in Paris, das gelobte Land, meine Onkel die Daltons, Menü blaue Bohnen, Auf eigene Faust

Signet ring: https://www.trendhim.de/schwarzer-titus-ring-p.html

Dark turtle neck from Suitsupply https://eu.suitsupply.com/de/turtlenecks/navy-turtleneck/

Balr, https://www.balr.com/de/product/brand-t-shirt-black-on-black

Dsquared2 https://www.yoox.com/de/12225187/item

Hunter Boots Balmoral https://www.hunterboots.com/de/de_de/herren-tall-wellingtons/die-neuen-balmoral-verstellbaren-herren-gummistiefel-mit-3-mm-neoprenfutter/schwarz/2126

Dad Sneakers https://www.gq-magazin.de/mode-stil/modetrends/90er-jahre-sneakers-trend

My 4 Takeaways from Riversand Connections Europe 18

Almost 100 customers, partners and influencers participated in Riversand Connections 18, our first Europe-wide community event.

Among hundreds of events I attended or helped creat in almost 20 years in the data driven market, this was the most important to me. Why? Here are my top 4 learnings:

Digital transformation drives new higher values

Measuring KPIs and business outcomes will always be important. But I learned two new aspects of the higher impact of Riversand: 

In context if a MDM project kickoff a person mentioned that she had a health situation which needs certain medication and it’s not released in market due to the time it takes to get the product released to distributors and consumers . If they reduce the time to market they can impact people’s life and evens save some. She personally had a very emotional goal tied to this project success. I heard about wet eyes in the room when she mentioned this. 

Another one: Carrefour is selling a milk where the price is defined by the consumer. By consumers who want to pay a fair price to ensure that farmers get a fair share of the value for their work. The brand C’est qui le patron makes this product selling at 0,99€ while usual market price would be 0,65€, but consumers see new sustainable value in it.

Great customer base who is keen to learn from each other 

Aside from a record Q3, Riversand has a great customer base across European counties and industries. This week we learned from Johan Ekegren (Orkla, Norway) that almost half of their revenue depends on the Riversand platform and it is growing.

Lars Beeckmann Head of International Marketing at tesa (Germany) explained that they put people first and human centered design to understand and optimize processes of product introduction. Sébastien Royon from Saint Gobain (France) shared his best practices of how to manage huge complexity in building materials and global MDM rollouts, based on quick measurable wins.

Many people came to me with nice feedback on the Riversand Community, such as:

Jasmin Quellmann, International PIM Manager at Beiersdorf said „I am really enjoying the deep learning from peers and their best practices.“

Phil Carelin from Kingfisher stated “It was a very well run, informative and engaging session.” 

Riversand has great partners across Europe

Within one year we have onboarded more implementation partners across all key regions in Europe. I was happy to see dedicated MDM experts from companies such as Avensia, Advellence, Comma Group, TCS, Infosys, PwC, Infosys, Parsionate and Yellowground to attend, along with complementary solutions such as Productsup, Inbetween, Loadbee and Priint Group. Watch out for new announcements to come shortly.

Disruption in the digital business era requires new tech

A common theme which was discussed was that if you want to win in the world of tomorrow, and you focus on disruptive business models, this also requires a new approach in data management. New ways of user experience, data processing and data storage are the new normal. Also cloud is not longer just an option, it is the new standard.

Conclusion

Values are probably the most important human factors which bring and tie us together. Being part of such a community where respect, appreciation, commitment and passion are essential, just feels fantastic.

Testing Chat Commerce: Levi’s vs. Instyle vs. Zalando

I am always on the hunt for new styles. Following people and brands on Instagram or reading fashion magazines to define my pick list for the new season.

I took a picture of Levis jeans with from GQ Magazine and from Instyle Men Magazine.

As I was not able to find the products by simple web shop search or google search, I started to reach out to brands on Twitter, Instagram and Facebook.

This is my latest fashion experience, which finally led to a comparison of brand vs. magazin vs. retailer. Obviously it is not a representative research but a snap shot of reality.

1. Levi’s:

Twitter: no response

Facebook: no response

2. Instyle Men Magazine

Twitter: no response

Instagram: no response – only from other users with same challenges

Facebook: … finally gave me the correct link to their web shop, but as the image was from an advertisement and not from editorial content the product was not listed. Would I pay for print adds to promote my product and have no chance to convert this into revenue? IMHO a missed chance of the magazin to create a happy commercial client and a missed chance for the brand for more revenue.

3. Zalando:

Twitter: I did not try it.

Facebook: The Zalando Bot was recommended to me by Facebook Messenger, so I gave it a try. The result was I just spend money. Well done Zalando. 👍

Fall & Winter Is Coming: 3 Jackets From My Shopping List

By September 1st, almost as hard stop happened to cut our wonderful summer to an end. Time to think about jackets for rain in fall and for winter. This short blog brings three recommendations from my shopping list:

Joint venture

Couture brand Ami Paris and K-Way teamed up to create a joint small collection. This requires to register in order to get access. Click here.

Raincoat: Le Vrai

Again from K-WAY. The return of the raincoat is there. If yellow is not your color, go for one of many they offer here.

Emory Parka in Military

Canada Goose is not new, but definitely consider a military green version of this Emory parka.

Why I purchased from Amazon & not from Adidas or Real Madrid

As a Bayern Munich supporter I still value and respect great achievements and style from other players and clubs. This the reason for owning a Ronaldo jersey, one of the greatest of all. This week at a press conference Sergio Ramos, has a red/ coral style shirt which I really liked.

Adidas is the equipment partner of Real Madrid as you know. After not finding it on the web shop of Real or Adidas, I started social outreach.

Sadly both brands (Adidas & Real Madrid) did not react on my question on Twitter.

So I did the obvious. As I have my account and payment details setup I found a similar one on Amazon. Really like the deign, but I was even willing to pay more for a Madrid jersey. A missed revenue potential, by not listening to social voice. One may argue if single client requests are worth it. Come on! In times of AI/ ML and chat bots…

Btw: “Thank you for traveling Deutsche Bahn” is often used with sarcasm here in Germany. But their response time is pretty fast.

2 Alternatives for the all-white Sneaker Trend

I can confirm that I am also a fashion victim of the white show and sneaker trend. The issue it to keep them real white.

Alternative 1: Dirty white used look

I picked these Diadora at local retail’s summer sale.

Alternative 2: Get colors

Stadium Goods is a web shop for shoes not everybody wears if you wan to stand out. Between 50€ and 10.000€ 🙂

Check out some of my new finds: