Sorry Kate Spade – Not What I Wanted 

Probably  80% or  more of my fashion deals are done online, mostly from mobile. So did I and ordered the left iphone case, but got the right one shipped to my home.

Knowing that my wife wanted a transparent one for her rose gold phone. The black is nice too but just wrong. I wonder if this is an issue of incorrect product information on their web shop of a manual mistake when shipping it. Or can even more digital information help along this logistics to avoid such mistakes?

And there is a second factor. The description and technical details  did not point out clearly that is better fits for iPhone 6 than 7.

What is your experience? What cool or bad digital stories do you have?


Updated on Jan 18, 2017:

After my blog and twitter message Kate Spade reached out to me via email. Their customer service team was seriously looking after my experience. They now even refunded the purchase and let me keep the wrong (but still stylish) product.

Well done, great service! I tell me friends about it. What I found super funny, was their headline almost matched with my blog title 😜

Great service by Kate Spade. What’s next? They have to look into detailed product information, and have collected information about my customer profile and social behavior. Obviously I am not wearing Kate Spade skirts or high heels 👠, but I am interested in gifts for my wife. Can they tailor their marketing to this? Will they try to make me come and see what Jack Spade has for me? 

Shopofu’s Promise: Matching You with Brands that Suit Your Style


Shopofu is announced to come in 2017. They started to follow and retweet me on social, which is nice. Their promise is to deliver hand selected fashion offers that match your style and deliver this to your mobile device for shopping. I tell you friends, I signed up to see how this will evolve.

Understanding my style definitly requires to learn about me and my behavior. Which styles and brands do I like? What pics and vidoes to I share? What are my click streams? What words do I search for?  Which orders do I return, which do I keep? This all will require collecting a lot data, and then connecting all the data the right way. This starts with information about me, my address, my houeshold, my social media, and then connecting this with information about fashion brands, products and looks. Will they be able to analyze my social pics to understand what I like?

Clearly the world of todays big data and master data solutions, provides the capabilities to solve all that.

I am not hesistant sharing my personal preferences and data with them, as long as they use is trustfully (data security is becoming more and more important) and they use it to deliver relevant offers too me.