WTF Data Chat 2: MDM programs cost millions and never end. True or false?

WTF? Is this an appropriate word in a headline, you may ask. I think discussing what’s the future (wtf) is more important than anything else 😜. And in Europe this joke is accepted.

I am discussing in this video series with Michael Weiss – who brings tremendous experience working with marquee brands such as Festo, Puma, Sportscheck and many others – what really matters in the digital business era, based on data.

Watch the video and feel free to leave your comments and views. We are looking at business needs, the MVP approach, commitment of stakeholders  and how to learn setting priorities to make your MDM program successful.

 

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