Testing Chat Commerce: Levi’s vs. Instyle vs. Zalando

I am always on the hunt for new styles. Following people and brands on Instagram or reading fashion magazines to define my pick list for the new season.

I took a picture of Levis jeans with from GQ Magazine and from Instyle Men Magazine.

As I was not able to find the products by simple web shop search or google search, I started to reach out to brands on Twitter, Instagram and Facebook.

This is my latest fashion experience, which finally led to a comparison of brand vs. magazin vs. retailer. Obviously it is not a representative research but a snap shot of reality.

1. Levi’s:

Twitter: no response

Facebook: no response

2. Instyle Men Magazine

Twitter: no response

Instagram: no response – only from other users with same challenges

Facebook: … finally gave me the correct link to their web shop, but as the image was from an advertisement and not from editorial content the product was not listed. Would I pay for print adds to promote my product and have no chance to convert this into revenue? IMHO a missed chance of the magazin to create a happy commercial client and a missed chance for the brand for more revenue.

3. Zalando:

Twitter: I did not try it.

Facebook: The Zalando Bot was recommended to me by Facebook Messenger, so I gave it a try. The result was I just spend money. Well done Zalando. 👍

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