You see me posting selfies with new sun glasses I am trying on, asking for your votes. Today I went to a store and they had the model, but not the style I wanted, but also missed the chance to nail me down and make me order online.

This finally made me switch from the retailer to the brand manufacturer. I googled the item number and landed on the website of RayBan, where the offer the configurator to build my individual sun glasses 😎.

Having all the items to configure the final product in a simple way, made me order in just a few minutes. 

Bam. Digital, data-driven sales nailed. I will post a pic when delivered in 3 days. This is a real RayBen!